Stop Posting & Praying: The Maker’s Guide to Real Sales

Let’s call it what it is—you’re posting daily, hustling late nights, and still wondering why those “link in bio” clicks aren’t turning into sales. The problem? You’re chasing visibility without strategy.

Craft-based businesses often fall into the “post and pray” trap. You share your beautiful product photos, get a few likes, and hope someone buys. But hope isn’t a marketing plan—it’s a stall tactic.

Here’s how to fix it:

1. Build content around customer pain points.
Don’t just post what you make—post why it matters. Instead of “New tumbler drop,” try “Moms, you deserve a mug that survives your toddler and your Monday.” Relatability sells.

2. Use your analytics.
Every social media app gives you data for free. Look at what gets the most saves and shares—that’s what resonates. Double down on it.

3. Create a funnel that guides buyers.
Lead them somewhere. Your post should point to your shop, your shop to your email list, and your email list to an irresistible offer.

You don’t need to post every day—you need to post intentionally. Let your audience see the person behind the product, not just the product itself.

When your content has purpose, your sales have direction.